Pursuit of Happiness was founded in 2009 with a single idea in mind: love what you do for a living. From that we've reinvented our approach to advertising. If we see a need, we create the solution and then find the client who can benefit. Or in some cases we become our own client and invest and launch the idea ourselves.
It's what we like to call reverse advertising. Using this approach, we have introduced new and innovative marketing campaigns. We've engaged consumers in unexpected ways. And we've helped our clients start a conversation with their audience. It keeps us busy. It makes us happy.